A Touch That Moves //
360°
EUROPEANSCHOOLOFDESIGN
CONCEPT
EXECUTION
January 2010
For the big national competition, hosted by the GWA (some sort of alliance of all big agencies in Germany), we teamed up with the FH Frankfurt and Leo Burnett to create a campaign for LB's client BlackBerry/RIM. A great way to see and feel how a real brief - from research and analysing the target audience to the development of an overall claim and the final creation - is handled in a real agency.
To the left stands the final work a great group of people pulled off - a fully fledged 360 with TV, print, ambient, AR and online. All supporting the unified claim "A touch that moves". Because one single touch is all you need. The new BlackBerry Storm with touch screen.
Here are the details to our integrated campaign:
TV - the hero of the campaign. Based on the (wildly discussed) style with finger prints as our brushes, it tells the story of a Storm-owner
Print - supporting the style of the spot, the motifs advertise certain applications in Storm's toolbox.
AR - simple, low-key postcards laid out at restaurants and clubs, serve as the key to the online augmented reality program. Hold the card in front of your web cam and a hovering virtual 3D BB Storm appears.
Online - Tied closely together, a micro-site and an app offer something new to facebook: after creating your unique virtual fingerprint based on your preferences, it will than on facebook provide you with - to you yet unknown - people, that are just like you. This way you can meet new people, without relying on your established social circles to find new friends.
Client:
RIM / BlackBerry
Credits:
_Creation
europeanschoolofdesign
_Assisting agency
Leo Burnett, Frankfurt, GER
_Accounting
FH Frankfurt
_Production
cineteam,
FunDeMental
Awards:
GWA JuniorAgency '10 Silver
MAKING OF //
