reverie //
Campaign
Scholz&Friends
CONCEPT
layout
Execution
June 2011
For the first big challenge giving us as a team, was to create a new campaign, a new world for Deutsche Bahn's long-distance sleeping trains "City Night Line".
In the end there were 3 routes that made it into market research and customer surveys and this being the one, I'm most attached to.
It's not just eye-candy though - we had some proper contextual backing - all I will tell at this point, is that you can use the time in the sleeping-cabin to dream of times to expect you at your destination.
MAKING OF //
