Poster Series

ScholZ&Friends

Execution
layout
Post
CGI

December 2010

For the oh-so brilliantly engineered new Mercedes-Benz Actros, our team created a campaign to communicate the benefits of the new truck-line.

The basic desicion-making for companies to improve their truck pool lies most times on pure statistics and numbers.

That's why we took on this insight used the numbers as the key-visual depicting the following words: efficiant, economical and profitable.

Client:
Mercedes-Benz Trucks

Credits:

_Agency

Scholz&Friends, Berlin
_CD

Matthias Spaetgens, Martin Pross, Michael Winterhagen
_Execution

Stefan Mildner, Heidrun Kleingries, Felix John