child's play //

clear

Installation

ScholZ&Friends

CONCEPT
layout
Execution
Documentary

May 2011

Let's be honest for a moment - renting a car is troublesome.An owning one will leave you broke by month's end. And then you're living in a metropolis where you park your car most of the time.

Along comes the Deutsche Bahn with their new Car-Sharing-offering "Flinkster". I tried it, and I have to tell your: It's easy, it's reasonably priced and the cars cover a wide range for every taste. Even an electro-one.

 

This easy handeling all distilled into this idea. Easy as child's play. And the best: it's real client's briefing's work. No fake, duh.

Client:
Flinkster - Mein Carsharing

Credits:

_Agency

Scholz&Friends, Berlin
_CD

Lina Jachmann
_Execution

Stefan Mildner

Child's Play: Rolf Lübke at the press conference clear

MAKING OF //

Child's Play: a more radical approach to the DB CI
Child's Play: the final design that went into production
clear Child's Play: a few designs i pitched (and provoced angry CI-people clear
Child's Play: This is the first concept, I created, which pitched the idea and made it to reality about half a year later.

This is the first concept, I created, That pitched the idea and made it to reality about half a year later.