Assignment in our brand-map class was to take on the process of branding and present it in an unusual but entertaining way. My approach was to create an invitation to a gala dinner, where each course represents one step in creating a brand.
Special thanks to my Mom for cooking :)
Apéritif: The Idea
Hors d'œuvre: The Patent Registration
La Salade: The Financing
Amuse-Gueule: The Design
Cours Principal: The Marketing
Dessert: The Cash-Up
Digestif: The Retirement
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